Shobitam, the popular ethnic wear brand that aims to celebrate the elegance and legacy of Indian handlooms across the world, has recently announced a new brand ambassador. The accomplished and renowned actor Vidya Balan will be lending her voice and support to the brand as a powerful advocate for the traditional art of handlooms and local artisans from across India.
Vidya Balan is known as one of India’s most credible voices for promoting handlooms and has been an ardent supporter of traditional weaving communities for years. She is also widely credited for bringing the saree back to the red carpet and making it cool and relevant for a new generation. Vidya has also contributed to social initiatives that cater to the empowerment and livelihood of traditional handloom weavers.
In her statement, Vidya shared, “I have been forever in awe of the rich tradition of Indian handlooms, and I am glad to associate with a brand that shares the same passion. Shobitam is a leading ethnic fashion brand and I love the beautiful sarees and ethnic wear that they offer to customers. As a brand ambassador, I am pleased to support the vision of Shobitam to work closely with our talented weavers to deliver unique creations with Silk Mark Certified quality to customers globally. Together, we look forward to creating products which truly stand out in quality, variety, value, and service.”
This strategic partnership is expected to create pathways for customer acquisition with the Indian diaspora both within India and globally. It is set to facilitate rapid growth and help solidify Shobitam’s position as a world-class ethnic wear brand that is taking the best of Indian handloom traditions to the world.
According to Aparna Thyagarajan, Co-founder at Shobitam, “We are excited to have Vidya come on board as our brand ambassador, as we look forward to growing our brand connect with our customers globally. Vidya is an influential icon who perfectly embodies the saree drapes and resonates well with the brand ethos of Shobitam, with her real and approachable persona. This partnership is an important milestone as we continue to build Shobitam into a cherished brand that stands for finest selections of ethnic fashion with exceptional quality, delivery, value and 5-star service.”
Shobitam is a brand that has always celebrated the beauty and elegance of traditional Indian handlooms, while simultaneously pushing the boundaries of contemporary fashion. With their expert weavers and innovative designs, Shobitam has become a trusted name in the world of ethnic wear, both within India and globally.
Through this partnership with Vidya Balan, Shobitam is set to expand its reach and bring the best of Indian handloom traditions to an even wider audience. The partnership will also highlight the importance of supporting traditional weaving communities and preserving the rich heritage of Indian handlooms for generations to come.
In conclusion, the partnership between Shobitam and Vidya Balan is a testament to the power of traditional Indian handlooms and the growing demand for high-quality ethnic wear. By bringing together the best of traditional weaving techniques and modern designs, this partnership is set to make a significant impact on the world of ethnic fashion. It is an exciting time for both Shobitam and Vidya Balan, and we can’t wait to see what this partnership will bring in the future.