Japanese fashion brand Onitsuka Tiger has announced that Rashmika Mandanna is set to become India’s first brand advocate for the luxury clothing line. Onitsuka Tiger is known for combining fashion with sports and heritage with innovation, offering contemporary collections that appeal to a diverse range of consumers.
Rashmika Mandanna is a versatile, award-winning actor who has received critical and commercial acclaim for her acting prowess in Kannada, Telugu, Hindi, and Tamil Cinema. She has created a niche for herself in the highly competitive Indian cinema industry and has a huge fanbase across the nation, earning her the title of ‘National Crush of India’. With an incredible reach of 36 million followers on Instagram (@rashmika_mandanna), she has topped Forbes India’s list of most influential actors.
As the brand ambassador for Onitsuka Tiger, Rashmika’s stylish persona, playful vibe, and endearing energy resonate well with the brand ethos. Her presence at Onitsuka Tiger’s Autumn/Winter 2023 showcase at Milan Fashion Week wearing a head-to-toe look was a statement in itself.
The partnership between Rashmika and Onitsuka Tiger is expected to be a success, as the brand continues to expand its reach in the Indian market. The collaboration is expected to leverage Rashmika’s immense popularity to strengthen Onitsuka Tiger’s brand presence and connect with a wider audience.
Onitsuka Tiger’s announcement of Rashmika Mandanna as its brand ambassador comes at a time when the brand is focused on expanding its reach in the Indian market. The partnership is expected to be a win-win situation for both parties, as Onitsuka Tiger gains a popular and influential brand advocate while Rashmika enjoys the benefits of being associated with a high-end international fashion brand.
In conclusion, Onitsuka Tiger’s decision to name Rashmika Mandanna as its first brand ambassador in India is a strategic move that is expected to yield positive results. The collaboration between the brand and the actor is expected to be a powerful combination that will help both parties achieve their goals in the Indian market.