Taking the electronics industry by the storm: Liqo opens its 7th outlet

Open box electronics doesn’t seem to be a concept so alien and unknown anymore. If there truly has been any player that has significantly contributed to this changing mindset dominated by acceptance, it has been Liqo. India’s first and biggest Open box electronics store has successfully launched its 7th store in Chandigarh, and it seems that there is no stopping for this soon to be retail giant.  

For those of you who don’t know, open box electronics deals with goods have only been removed once from their packaging due to product demos at retail locations or unused returns to Amazon and Flipkart from indecisive customers. These open box electronic goods only show signs of tampered packaging, with negligible harm to the products. This is what makes these articles worthy of selling at heavy discounts. 

A feat that has been achieved in mere 4 years of successful running, with this new store Liqo aims to offer a seamless before and after purchase experience – as the demand for the Open box electronics grows. With a unique touch and feel experience at the consumer’s disposal, Liqo is beating online players like Amazon and Flipkart with not just the price advantage but also the experiential advantage. 

In an exclusive interview, Lokesh Mittal, Co-founder and head of B2B strategic alliances said, “There is a huge demand for quality tested new, unboxed, and refurbished products across India and some customers still prefer to touch & feel the product before buying. This is where Liqo fits the bill in every aspect.”

With its stores already operational in Panchkula (Haryana), Patiala (Punjab), Kharar (Punjab), Ludhiana (Punjab), Jodhpur and Howrah (Kolkata), opening a store in Chandigarh was a strategic move to capture the right audiences with the right mindset. The store brings together assured products in the electronics and appliances category that have pre-checked and tested for quality with a full seller warranty and replacement guarantee. Well that explains the growing popularity that Liqo seems to be enjoying. 

Lokesh Mittal further added, “With the launch of these Liqo stores we will be able to reach markets where customers don’t have access to these products and bridge the gap between aspirations and affordability in tier I, II and III cities of India. ‘India ke sapno ka upgrade’ as we call it. This is just the beginning.” 

To bring this dream and declaration to fruition and to provide additional channels and increased accessibility to its consumers, Liqo is planning to launch 15+ stores across India in the year 2022 itself. 

Liqo is India’s first and biggest open box discounted store chain dealing in branded electronics. As a pioneer in this space, Liqo is on a mission – A mission to give an ‘upgrade’ to the dreams of each member of every Indian family. So that price is the last thing that an Indian household has to worry about when purchasing the electronics of their choice. And how do they plan to bring about this upgrade? Though their strongest pillars of Savings, Service and Splendour. 



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