Cal Losangeles is a premier brand of cosmetics established in India by zealous researchers wanting to bring a whole new range of international quality professional makeup products to discerning clients. It was a vision shared by like-minded people to get exceptional quality contouring and professionally used makeup products to the urban Indian women who celebrated beauty and glamour. All products have been created after extensive research, using outstanding quality ingredients sourced from all over the globe. CAL believes that “makeup should not only be used to hide your imperfections, but also to enhance your natural beauty.”
With its exhaustive colour scheme, CAL brings the right experience and the right products to the market. They constantly aim towards innovation to meet the preferences of their clientele. With the spectacular approach of an inclusive makeup brand, CAL is creating a product line that meets the requirements of everybody who loves makeup. Their tagline is exciting and appealing, i.e., LETS MAKEUP!
India is diverse, and so are its people, and the brand wants to cater to each segment with top-notch quality at an affordable price. They offer an extensive range of make-up and beauty solutions and vigorously promote clean, vegan, and cruelty-free products. They aim to revolutionaries makeup according to the needs of today while having a lot of fun through the process! CAL started the company with a modest range of lipstick and blender and today provide a wide range of products under our label that sells both in India and globally.
They are India’s best sellers for the Beauty blender across all e-commerce portals. Their face primers have two variants – INSTABEAM and PORE CORRECTOR, carefully formulated for all skin types and are among the makeup artists’ choicest products. The newly launched product SETZ is a perfect setting spray that is both affordable yet high quality. Other than these, they offer a varied range of Matte and creamy Matte finish LIPSTICKS long-wearing with intense color pay-off resulting in a flawless finish. Their concealer stick and Foundation range brighten the skin leaving it hydrated with long-lasting coverage. They also offer the CHISELLED CORRECTIVE CONCEALER WHEEL, which minimizes the appearance of blemish, pores, and fines lines to make an even canvas most naturally. The brand has created its eye makeup range very carefully, from detailing the names to what each product offers. The CAL DRAW ME EYELINER and SKETCH EYELINER can singlehandedly transform your look. The ANGELIC EYESHADOW are flattering on an array of eye colors and skin tones. The CAL DETAIL ME MASCARA is the perfect shade of black and helps lift and separate each lash! All their products are formulated with the finest ingredients, and the brand is coming up with new launches across categories and aims to launch each product keeping the consumer’s need in mind.
CAL aims to build trust with its consumers and partners. They firmly believe that there is no substitute for quality, and they aim to provide superior quality products at an affordable price. CAL firmly believes each woman is strong, full of life, and wants to look beautiful. They are determined to bring Joy to each one of them through their products.