As a fashion designer, Ms Shruthi,, has a huge following on Instagram, however,she does not have time to explain and present her products to her large audience. SMBKart.com not only saved time in presenting the store but also enhanced customer trust and brand value.. This helped her set up her retail store in Chennai.
A doctor and another stay-at-home parent wanted to follow their passion for handcrafted goods, but they couldn’t deal with the agencies that would help them establish an online store since they lacked technical knowledge. When they discovered SMBKart.com, they were excited.
“A decade ago, they took their first step into digital business and empowered 150+ brands and SMEs throughout the world.”
The founders Konda Reddy K & Hari PK claim, “We discovered one common concern among many SMBs, especially related to Digital Strategy/Digital Adaptation, based on our extensive company experience. SMBs have the correct business model in place and know how to scale it traditionally, primarily through offline relationship building. They are more hesitant to embrace global digital innovation because they believe it would cost them time, money, and lots of technical help.”
To make Digital Transformation easier for small & individual businesses, SMBKART.COM is developed as a simple yet powerful tech platform that will allow small businesses to implement the “Digital First Strategy” in almost no time and scale their organization effectively and efficiently.
Key features
- Create an online store in 5 mins with a custom domain, no technical knowledge required.
- Manage payments & orders
- Payments to bank accounts directly
- Online stores are mobile and desktop compatible.
- Easily shareable via WhatsApp and social media
- Customer success system in place
SMBKart.com is suitable for both B2C and B2B companies. Competition is focusing only on B2C businesses. “India’s many small businesses are B2B, which needs a helping hand in Digitalization as they are a strong backbone to Indian GDP,” says SMBKart.com.
Instances that lead to the creation of SMBKart.com;
Pigeon, one of the most popular home appliance brands, reached out to SMBKart.com founders for a web module to accept large-volume orders from multiple MNCs. The company already has its own website and sales team on the ground. However, there is confusion in orders, repeated iterations, and incorrect order placements owing to product details, delivery dates, and therefore,require technical solutions.
Around 2017, an electronic wholesaler in Chennai wanted to establish an online presence. Their modest shop gets a lot of foot traffic and has an established customer base. However, the cost of the online store, which was estimated to be INR 1.5 lakhs,was beyond his budget, and he lacks the staff to keep it up to date. He hasn’t launched the web business because of lack of time, tech resources and cost. SMBKart.com.com wanted to make it easier for these types of businesses to compete on an equal footing with other players.
Major pain points that SMBKart.com addresses;
- An online store for businesses and individuals who cannot afford to open
a physical location
- A new source of revenue and increased foot traffic for current retail establishments
- Home-based entrepreneurs and hobbyists will find it simple to start a business.
- For B2B businesses, more reach, easier order taking, and digital cataloging are all major benefits.
Businesses that benefit from SMBKart.com include:
– Fashion boutiques
– Beauty & Wellness brands
– Dry fruits & exotic fruits sellers
– Organic & Home foods
– Jewelry stores
– Furniture shops
– Bakeries & Cake shops
– Arts & Crafts stores
– Home Entrepreneurs
– Electronic shops
– Manufacturing companies/ B2B businesses
Most SMBKart.com clients are women entrepreneurs offering fashion and beauty products, clothing, accessories, and children’s products, as well as small company owners of manufacturing companies supplying to MNCs & exporting.
Future scope
Online content and online reviews are influencing customers’ decisions for D2C brands based on the changing landscape of digitalization. A survey conducted by a payment gateway company on small businesses found that 70% of small businesses desired to have their own website or application, regardless of being present in the leading The Market Place.
There are around 75 million SMBs in India, with 80 percent having a digitalization scope, either for selling domestically or targeting export markets, for which they must have a strong digital presence.
The bigger vision
The founders Konda Reddy K & Hari PK vision for SMBKart.com is to make it a go-to brand for small businesses, allowing non-technical business owners to implement quickly, saving money and time, and allowing businesses to focus on their core competencies and grow rapidly.
Many MNCs help larger organizations, and SMBKart.com aspires to be the Infosys, TCS,etc. for small and medium businesses, but with complete no-code products.